Arab youth is driving an evolution of the Middle East media market, which is poised to be one of the world’s fastest growing, with rapid digitization, growth in population size and consumer spending far above the global average. The Middle East and North Africa (MENA) media sector is expected to grow annually by 7 per cent from 2014 to 2019.  This evolution of media in the Middle East is being driven by cultural changes in consumer behavior, resulting in new and significant opportunities in the sector.